INVESTJIGAWA PARTICIPATED IN A TWO-DAY MASTERCLASS TRAINING ON LEAD GENERATION AND INVESTOR TARGETING

INVESTJIGAWA PARTICIPATED IN A TWO-DAY MASTERCLASS TRAINING ON LEAD GENERATION AND INVESTOR TARGETING

InvestJigawa recently took part in a two-day workshop sponsored by FCDO/LINKS in Abuja on May 22nd and 23rd, 2023. The workshop aimed to enhance the capabilities of State Investment Promotion Agencies in attracting potential investors to establish operations in their respective states. It focused on various aspects of investment targeting, including building databases, identifying investors, aligning value propositions, handling inquiries, providing guidance, and offering services to prospective investors.

Additionally, the workshop aimed to strengthen lead generation activities by educating participants on effective methods for prospecting, qualifying leads, and ultimately securing site visits or successful investments. Participants also gained insights into the challenges that hinder investments and the factors that influence investor decisions in key sectors. They were equipped with knowledge about the tools and activities that Investment Promotion Agencies should incorporate to facilitate successful investment generation.

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